The Committee of Advertising Practice has announced a ban on the advertising of high fat, salt and sugar (“HFSS”) food and drink products in children’s media. The ban is due to come into effect on 1 July 2017 and follows a full public consultation. The rules will apply across all non-broadcast media including in print, cinema and, significantly, online and in social media. This will bring the rules for non-broadcast media in line with those already applicable to television. This announcement reflects a shift in the types of media consumed by children, as online media has overtaken television.

The Committee’s announcement can be viewed here.