ASA rules against Auction Websites

The Advertising Standards Authority (“the ASA”) has today published rulings against six pay-per-bid auction websites.

In total 26 issues were challenged by the ASA and upheld by the Council.

Common issues included:

1. Unsubstantiated use of Recommended Retail Prices;

2. Failing to include the cost of bidding and/ or shipping in “sold for” prices;

3. Unclear claims regarding the expiry of offers;

4. Failing to adequately set out additional charges prior to registration.
The adverts must not appear again in their current form.
The rulings are available here.